BD Meetings: Getting To Trust - How To Suspend Self-Interest

Trust is the holy grail; if I like you I will listen to you, if I trust you I will do business with you. Trust is about eschewing your self-interest until you have established your credibility, reliability and intimacy. The best way to advance is to have your prospect suggest the way forward; it works like magic.

  • The Maister Trust equation: where do you need a top up?
  • The four stages of the meeting
  • Getting an advance - how to get your prospect to say yes
  • Be creative - fifty possible outcomes of the BD meeting

HOW WE DO IT

delivery methods

Let’s talk! Call us on 0333 577 0040 to discuss your specific needs and build the programme that’s right for you.

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