Soft Sell: Bespoke Benefits & Relevant Features
Sell the sizzle not the sausage, because we all know what goes into a sausage. We know you are not selling sausages, but some tend to persuade through features rather than benefits because they are tangible and empirical. They can also be boring and counterproductive.
Ensuring that you deliver features that are relevant and benefits that are bespoke are key to a successful pitch. You will pitch some unexpected products here before getting the chance to deliver the benefits of, well, you.
- Bespoke benefits and relevant features: The what, the why and the how
- Pitching really useless stuff: Brick-sized mobile phones
- Your bespoke benefits and relevant features
- Delivery, video feedback and discussion
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