How to win the

£100m Pitch

When losing isn't an option

I tell the most senior people in my team to listen to Russell at KWC Global has to say. There is no question we would not be where we are in the HE sector without the work they have done on our pitches.
Terry Spraggett, Director, Mace 

Pitching

Pitching

The biggest pitches aren’t won on the day. They’re won in the weeks before – in the rehearsal room, tearing your deck apart, building it back up stronger.

Or ditching your slides. Aye, every one.

Here’s the problem: most teams undercook prep, lean on the same tired old pitch and crumble under pressure. Now that’s how £100 million walks out the door.

I’ve spent 25 years in that room, helping teams land contracts worth billions. 

  • Open with the kind of impact that would make competitors believe they’ve already lost
  • Turn potential objections into your biggest opportunities
  • Create a compelling storyboard that gets you to yes.

No nonsense. No jargon. Just the plays that win when everything’s on the line.

Read our paper: Noon to Midnight

How to win more pitches through teamwork, showing your expertise, and making an emotional connection.

Case study: Talking All Over The World

The Art Of Storytelling is our oldest and most successful programme. From conference keynotes to one-to-ones with the CEO, over 40,000 souls from all over the world have had the benefit of the unique KWC Method.

Read the article: Six Ways to Pitch

You have a pitch next week. I know this, because everyone has.

There are six ways you can deliver this pitch. I know this, because I’ve spent 17 years listening to pitches and reflecting on how boring even 20 seconds can be.

That key intervention at a meeting, cutting to the chase; your introduction at the kick-off meeting; the networking event where someone asks what you do; the director stopping you at coffee break, asking for an update; bumping into someone you’ve wanted to meet for ages and being asked what you want. 

Explore our key themes

Every keynote, every workshop, every panel I do is to encourage personal and business growth.

Explore our seven themes to see what works for you and your business goals.

Related resources

Theme feedback

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