1. Death By PowerPoint It’s pitching enemy No. 1. Do not use it… or anything like it.
2. Preparation You are not good enough to wing it on the day. Know what you are going to say, who will say and how to hand over.
3. Finish On Time If you go over time your prospect will hate you… and so will the last person up.
4. Be Positive Talk about benefits, not features. In other words what your service will do for them, not to them.
5. Shoes Scrub up nice. A little more conservative than you would like, a little more expensive than you can afford.
6. Flexible Style Think about them more than you adapt to their behavioural style.
7. Questions Be genuinely curious. Your prospect will like it and you will learn what makes them tick.
8. Boring? There are no boring subjects, only boring speakers. Light a fire by making an emotional connection.
9. Energy #Spontaneity #Creativity These are the three components of a perfect pitch, make sure you have them all. Risk it for a biscuit.
10. No Joking Are you Kevin Bridges?
This first appeared in the Herald Business Magazine in December 2017: http://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pubname=&edid=14815359-4269-433c-b05c-18a59cadf4d1
Russell Wardrop
CEO