PROGRAMME

BD Essentials

Practical Tips, Tools & Techniques for Business Growth

A series of three-hour intensive skills seminars, delivered virtually and/or in the real room, followed by a 90-minute intensive Business Growth Workshop focused on action and results.

What You'll Learn Across 4 Seminars

Seminar One: Networking

Networking: Connecting, Engaging and Following Up

Nurturing your network – your community – has never been more important. Why, where and with whom should you network? What are you supposed to do when you get to that networking event? How can you effectively “work the room” without looking false? And how should you follow-up afterwards?

Relationship Building & Keeping In Touch

As you progress in your professional career, it is likely that you will find yourself under an increasing expectation to be good not only at the technical work but also at business development. You will be expected to develop relationships with contacts and clients that will lead in due course to instructions for the business. However, professionals often find it challenging to make time for business development activity while also hitting chargeable time and fee targets, leading to a tendency to be reactive and less than brilliantly organised in their approach to BD. This practical, interactive fast-paced session will help you with these challenges.

Effective Business Development Meetings 

As you become more senior you will find yourself under an increasing expectation to be good not only at the technical work but also at business development. You are expected to be developing deeper relationships with your contacts and clients that will start to lead to instructions for the firm. And to further progress your career you know that you simply must demonstrate your ability to undertake effective BD activity that produces results. This practical, interactive, fast-paced, session focuses on the sharp end of the business development process – effective business development meetings with contacts and clients.

Pitching Your Value Proposition

Whether you have 30 seconds in the cocktail bar, three minutes in the coffee shop or 30 minutes in the boardroom, it is vital to be compelling and memorable, and to articulate the value of your offerings with clarity, focus and power. Whether you are pitching your services or ideas to an external client or an internal client, the principles, skills and behaviours remain the same.

Understanding your unique value proposition; connecting bespoke benefits to relevant features and having six ways to pitch, whilst flexing your style to the listener(s), is a powerful mix.

Maintain Momentum Business Growth Workshops

Our programmes focus on outcomes. 

The Seminars are followed by a 90-minute intensive Business Growth Workshop focused on action and results:

  • Reflect on application of learning
  • Identify what’s working
  • Identify what’s not working
  • Set goals to further improve performance and results.

Kirkpatrick Level Four, being able to measure the effect the skills development and behaviour change has had on the person and your business is vital, especially in reviewing return on investment. The intensive, focused and motivational Business Growth Workshop help deliver just that.

Who is this programme for?

This is for ambitious professionals keen to build the foundations of their career by mastering the essential skills of the Rainmaker. It is aimed at high-potential managers, senior managers and Directors. Aimed at:

  • Understanding how to network to create connections; and how to engage and follow-up to nurture early-stage relationships
  • Putting the client relationship at the heart of the business development process and improving the skills and behaviours that help you develop these relationship which will lead to winning business
  • Employing the key influencing skills that can be utilised at the different stages of a client or business development meeting.
  • Becoming empowered, confident and able to demonstrate your value

Get systematic with your BD

Whether you rely on a CRM system, a carefully curated contact database, or even a trusted notebook, the key is finding a system that works for you. Regularly reviewing and updating your contacts ensures your network remains current, relevant, and ready to support future opportunities.

Practical Tools For Business Growth

BD Essentials gives you the Practical tools for Business Growth

To find out more about the benefits of the BD Essentials programme click through to our Solution Page, Practical Tools for Business Growth.  

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