Case Study

JCI: Learning from Las Vegas

The Big Audience

MGM Grand, Las Vegas

In November 2002, in a big room at the MGM Grand, Las Vegas, CEO Russell Wardrop delivered KWC Global: Passionate Oral Communication to 80 delegates from over 20 countries at the JCI World Congress.

The business was two years old and had been delivering KWC: Passionate Oral Communication to small groups in Scotland. This was our first big audience gig. What a venue, what a buzz!

With five minutes to go the audience was half a dozen… but then they came out of the main auditorium. When we closed the doors it was standing room only, with delegates sitting on the floor in the aisle.

The three hours flew by and everyone loved it.

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