BY Sharon McLellan

DATE: 07 OCT 2019


When does a cost become an investment?

The ubiquity of data and ease with which we can now gather it has given me an obsession: I need to measure everything. This has taken me from knowing what we do is effective to proving it. My excitement knows no bounds, as I do love a spreadsheet.

Before you read any further, I should warn you that this is a big boast of a blog post. Those of a sensitive disposition look away now, though you may still hear the rumble of this Learning Express as it barrels along the tracks.

Put simply, our obsessive focus on gathering qualitative and quantitative evidence from our delegates has paid off in spades. Not only do we prove the worth of our programmes, we prove it (at least) 10 times over.

Personal development is not just about touching base to tick a box to rate our trainers from 1 – 10 (happy sheets), or provide feedback on how good the sandwiches were that day. Although we do know that this, too, is important. Always have biscuits at 3pm. We keep in touch with delegates at regular intervals to measure ongoing results - it’s how we’re able to tell you that one client recently saw returns of £448k and a 35% uplift in skills just three months after delivery with another client bringing in £481k worth of sales and another reporting £294k – with a quick calculation, that’s well over a £1 million of attributable sales following training from Team KWC!  

While not to be sniffed at, it’s a drop in the ocean compared to some £375 million a property client generated in the HE sector over 18 months. In fact, as a whole, our Rainmaker programme cross-sector realises on average an ROI of 40 x the initial investment after three months. I could go on, but the numbers speak for themselves.

Before spending a penny or any of your valuable time on Learning & Development I encourage you to ensure you will get back more than you invest. Whether it’s cold hard cash from sales or significant skills increases leading to business transformation, determine how you would like to measure success and make sure you achieve it. I will go as far as to say if you don’t believe you will achieve that, keep your hard-earned in your pocket.

I’m sure, by now, you can understand my obsession and why we’re so passionate about results: It’s because we get them and we can back them up. I think that’s deserving of a little boast every now and then, though it’s not really in my nature. Maybe I need to go on a sales programme.

I would love for you to ask me how we do it over a strong Americano with milk on the side… and that biscuit (a Tunnock’s Teacake, please). I promise will tell you more about my obsession, because the data has secrets and sales solve everything.

Want to know the Five Essentials that make training pay? Click here to find out. 



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