BY Russell Wardrop

DATE: 05 MAY 2016


Meetings are all very well because coffee is great, especially with cake. But you need to advance, and how you frame your advance when you are in the moment is crucial if you are to avoid getting caught in the Lemon Drizzle Loop.

The question is: can you do the SHOCKER?

But before we get to the SHOCKER let’s start with something benign: Can you simply take the relationship to the next level? If not you are likely to waste a lot of time, drink a lot of caffeine and eat a lot of cake.

All three can affect your wellbeing so let’s look at your options...

I know you can do the FACTUAL pitch, practical and empirical and boring, but then again who can’t?

You might also have an idea about the REVEAL, using the power of three and maybe throwing in a  bit of Aristotle’s ethos, pathos and logos into the mix.

But have you ever tried the rhetorical QUESTION? (See what I did there?).

And how about HUMOUR; can you have a light touch when all around is deadly serious?

Then there is the OBLIQUE, where a story comes from left-field that explains all, a rainbow on a slate grey sky.

That takes us back to the SHOCKER and you know what? I don’t think you can do it. You have neither the skills nor the bottle to deliver 20 seconds that slices through the slides and cuts out the tedious crap that stops creativity, innovation and progress. I know this because over 17 years and almost 20,000 delegates so few do the SHOCKER, even in the classroom.

So no, you can’t do the SHOCKER.

Do you see what I did there?


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about the author

Russell Wardrop is our Chief Executive. If you would like to know more about this subject, drop him an email and we will be in touch.

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