BY Russell Wardrop

DATE: 14 JUL 2017


Russell continues his personal quest to demolish the Mahrabian Myth using Aristotle’s Ethos, Pathos and Logos as his guide.

This week it’s Pathos, which gets 30%.  Pathos is the ability to make the emotional connection with your audience. This means knowing why they are there, what they want and delivering in language that moves them: are you trying to inspire, motivate, entertain or persuade?

It might be combination of all of those and such traits are not to be found on a slide. Saying the right thing at the right time in the right way is a key skill for leaders and here’s one that Donald Trump pitched perfectly, much to everyone’s surprise.


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about the author

Russell Wardrop is our Chief Executive and is an expert on public speaking. If you would like to know more about this subject, drop him an email and we will be in touch.

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