Reciprocity, giving to someone and expecting nothing in return, is a powerful factor of influence. We have all heard of phrases such as “what goes around comes around” and, well, who doesn’t like getting stuff for free?
Russell tells you, in an entertaining vlog about his travails getting breakfast yesterday, that reciprocity is not always a good thing.
And you can, in fact, be too nice.
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about the author
Russell Wardrop is our Chief Executive and is an expert on factors of influence. If you would like to know more about this subject, drop him an email and we will be in touch.